#Keep calm and chive on pictures how to#

It’s a 365, 24/7, five to ten post a day. You have to be consistent with your content output to really build an audience. But that’s pretty much how Derober led us to The Chive quickly in terms of what you want to do on a daily basis. You didn’t have to read to understand the content to be entertained by it. Leo elaborates adding, “That’s when we put our heads together and figured out what we both really liked, which was basically just a viral photo gallery. So we would take this same photo that everyone is using, Photoshop it, and then when you rolled your mouse over the photo, Heidi and Spencer would grow horns.”Įven though John and Leo didn’t care about celebrity gossip, they did know that if they had enough people visiting their site consistently, they could make a profit. We weren’t breaking news and didn’t have any leads to do anything. We didn’t care about Heidi or Spencer.” The brothers both have backgrounds in photography, so John would take the pictures and Leo used Photoshop and “made them pretty.” Leo explains, “Both of us got really good at Photoshop so our take on Derober was super satirical. If you’re going to start a company, you might want to like the content in which you distribute. Leo and I could’ve about celebrity culture. Personally, we learned to stay in our lane because we were not celebrity gossip bloggers.

#Keep calm and chive on pictures how to#

For example, we learned how to blog, we learned Photoshop things like that. But it kind of gave us the tools that we would use to go on to founding The Chive. John adds, “It’s important to know how badly we failed. The Resig brothers first gave the tech world a shot with a celebrity gossip site of their own entitled Derober. Leo was working for an ad firm in Venice Beach in 2006 and noticed the high revenues celebrity gossip sites were bringing in. Brothers John and Leo Resig have found the way to successfully run their renowned site all while still maintaining their great sense of humor and giving back to the community. The Chive refers to themselves as, “Probably the best site in the world” and they have more than enough factors to back themselves up with that bold statement. What first started out as a celebrity blogger site has now grown into a photo entertainment site where they receive millions of hits a day. There’s a good possibility you’ve seen the famous slogan on one of The Chive’s infinite t-shirts or even Bill Murray’s face on one of their products.